Data-Driven Direct Mail Distribution

Reach your most qualified prospects at home, in their mailbox anywhere in Canada by leveraging the power of data, analytics, and digital integrations.

DISTRIBUTION IS AUDITED & DELIVERY
IS GUARANTEED BY CANADA POST

DIRECT MAIL REMAINS A POWERFUL TOOL

DIRECT MAIL IN ACTION

Harry's approach ↓

OBJECTIVE: Create brand awareness. Promote heating services in fall/winter and cooling services in spring/summer.

APPROACH:

Promote discounts on off-season products and current season services, as well as government energy incentives.

• Shared Mail: broadly target all service areas.
• Solo Direct Mail: specifically target homeowners with 10 years old house that would require most HVAC upgrades.
  
• Analytics & Insight: call tracking number by targeted area.

RESULTS:

The calls received helped determine which areas to strategically target and remove those that are ineffective.

Harry Renovation →

BUSINESS TYPE: Air conditioning and heating

ANNUAL MARKETING BUDGET: $10,000 - $75,000

TARGET AUDIENCE: Homeowners

AUDIENCE REACH: Regional

CAMPAIGN DURATION: 10 months