SOLO DIRECT MAIL

Choose your own mailing schedule with a standalone advertisement. Going solo provides micro-targeting capabilities, such as preferred geographic, demographic & psychographic profiles.

try new businesses after receiving
direct mail*

Ads/coupons in the mailbox generate a strong response, allowing consumers to act in a timely manner.

RECIPIENTS

are read by recipients*, making it the most read direct mail product.

SOLO DIRECT MAILINGS

SUCCESS IN 3 STEPS

DEFINE YOUR TARGET AUDIENCE

Define your ideal target audience based on factors such as geographic location,
demographic characteristics, buying patterns, and interests. These factors help create a more specific and targeted marketing strategy that resonates with potential customers who are most likely to be interested in what you
have to offer.

GO SOLO. REACH YOUR AUDIENCE.

When you want, where you want. We will send you a strategic analysis of the best postal routes in order to directly target your desired customers. (see example below)

TRACK PERFORMANCE & LEARN

Link a telephone number and/or QR Code to our proprietary analytics software to track customer engagement generated by your Direct Mail Campaign. Improve your marketing strategies based on these
insights and achieve a greater ROI.

IDENTIFY YOUR TARGET AUDIENCE

You decide who receives your message, when it is delivered and how many people it reaches.

Take advantage of mailboxes with branded advertising. Solo Direct Mail offers the ability to target potential customers in a specific geographic area, such as a neighbourhood, a block of houses or even a specific building. This approach allows businesses to reach people most likely to be interested in their products and services based on their location as well as other relevant geographic factors.

Go Solo. Reach your audience.

When you want, where you want. We will send you a strategic analysis of the best postal routes in order to directly target your desired customers.

Example of a strategic analysis

Discover a complete overview of the selected business area:

Route Ranking Report

Demographic legend - variables

GATINEAU SUCC OFFICE CHIEF RUE RACINE GATINEAU QC J8P 5B0

GATINEAU CP DE L’HÔPITAL BOUL DE L’HÔPITAL GATINEAU QC J8T 7X0

GATINEAU CP TOURAINE RUE SAINT-LOUIS GATINEAU QC J8T 8C0

GATINEAU BP AYLMER CH D'AYLMER GATINEAU QC J9H 6H0

Reach more addresses. With our targeted data, select mailing zones to align with your campaign goals.

100% branded to your business: no shared ad
space. Uninterrupted in the mailbox.

Track separately from other media campaigns with call tracking, tracking URL and QR code.

Competitive direct mail rate for maximum reach and ROI.

NO PLACE LIKE HOME

The home continues to be the center of our lives where important decisions are made. That makes direct mail the ideal channel to target customers. DRMG gives you the data, insights and expertise to make it happen.

You only have to look at your email inbox to understand the Power of Direct Mail

EXPOSURE CASE STUDY

• 200 emails per day*
• 40,000 digital ads per day*
• And only 6 direct mail items received per day*

Customers are more influenced by direct mail advertisements than any other media.

*Source : Postes Canada, Kantar, SMM Stats update 2019

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